Fail Forward
From 0% of revenue attributed to email marketing to 25% in under 90 days after implementing the R.E.S Email Formula
Fail Forward, a rising luxury men's fashion brand, recognized the need to optimize their marketing strategies to overcome high paid ads costs and tap into the power of customer retention. As a fairly new company with no prior experience in email marketing, they approached us to develop an effective email strategy that would help them build customer relationships, increase brand loyalty, and drive revenue growth.
Challenge
Fail Forward faced the challenge of reducing their paid ads costs and finding a cost-effective channel to engage and retain customers. With a small but growing email subscriber list, they wanted to leverage the power of email marketing to boost customer retention and generate consistent revenue.
Long-Term Results
Significant month-on-month growth in email revenue, with email marketing contributing to 25% of monthly revenue, showcases the successful integration of email marketing into Fail Forward's overall marketing strategy.
Client
Fail Forward
Industry
Men's Fashion
Short Term Results
0%-25% email attributable revenue in 90 days
Long Term Results
Significant month-on-month growth in email revenue to date
Founder
Emmanuel Brown
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