6.4 million impressions & 160% subscription growth With Just A $50 Ad Budget
Cloud Paper were right in the middle of a tricky situation – the second wave of toilet paper shortage during the pandemic with a minimum budget. So we rolled up our sleeves and got creative. With a growing email subscriber list,we leveraged the power of social media and email marketing to boost customer retention and generate consistent revenue. With a dash of innovation, we turned this challenge into a golden opportunity.
The world's biggest toilet paper giveaway. And with just a $50 Ad budget, we donated 124,607 rolls and racked up 6.4 million impressions.
In just three months, we saw our revenue go through the roof, with subscriptions skyrocketing by a hefty 160%.
And the cherry on top? We didn't just make headlines, we practically owned them. Our story landed us a spot on the Stephen Colbert Show, and we had our moment in the sun on Fast Company, Variety, Geekwire – you name it.
Let's be real, this was more than just a win. It was like hitting a home run in the advertising ballpark. It was big, it was bold, and heck, it was downright HUGE!